Branding questionnaire

Getting to the point of what your company would like to convey to potential customers and then making it memorable, is borne from the initial stages of our storytelling and design process. This questionnaire is designed to form a starting point to that journey.

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    My aim is to provide you with a palette of primary and secondary colours that will go on to form an integral part of your corporate identity. Do you have any colours in mind that you would like to be used in your branding? Or colours to avoid? Please attach colour references either by uploading a file or giving a website address below where we can see the sort of colours you like. It could even be the address to your Pinterest board.

    Fonts

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      Are there any particular styles of fonts that you like or feel suit your brand best? These may include serif, sans-serif or handwriting typefaces. It may also be useful to include styles you especially dislike. You can upload screen grabs here or if you prefer add websites where there are fonts you particularly like below.

      Imagery and Icons

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        Is there an image or icon that you would like to be represented in your branding? This may be something that exists already or something that needs to be created. You can upload screen grabs here or if you prefer add websites where there are image / icon references you particularly like below.

        Competitors

        Who do you see as your main competitors?

        Inspiration

        Which brands do you aspire to be like? (Either within or outside of your industry)